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Designing
nasscom Engineering R&D Council is a structured council of executive members representing the $24Bn Industry that is fast emerging as the Engineering and Design hub for various industries of Machinery, Robotics, Semiconductors, Automobiles, Aviation and more. The main objective of the nasscom ER&D’s council is to help India emerge as the leading destination for Digital Engineering Solutions.
The ER&D Council was working on building a comprehensive annual report to showcase India’s Engineering and R&D capabilities, innovations and ingeniously developed solutions and products to the world. The report contained elaborative data in various formats from leaders’ interview to product info to insightful stats and more.
The nasscom ER&D Council partnered with Chimpzlab to create an intuitive design for the annual report. Over a series of discussions, the design team at ChimpzLab finalized the right cover photo, colour schemes, fonts, layouts for various sections, iconography, and pictography.
The ChimpzLab design team conceptualized a unique visual identity for the report after taking inputs from the various Industry execs from the council with a view to create a final report design that rightly showcase the stats, datasets and insights through the various sections and sub-sections. The Advantage India report was successfully launched at NASSCOM Engineering R&D Showcase 2021 event in presence of various Industry experts and stakeholders.
