Following the ideology that right information aids the consumers’ buying process. We began the design process with the philosophy that the Packaging Should Say It All.

To achieve this, the design team went through endless product manuals, literatures, and interviewed the product managers to identify the key differentiating factors to be able to highlight them appropriately. To avoid confusing customers with too much information, an array of color schemes, font typefaces and layouts were experimented with to find the right mix. The resulting packaging design was extremely well-received by the client and initial set of customers. Post some minor adjustments, the products were shipped to pet stores across country and till-date the brand products continue to be demanded in high numbers.