Services
Client
CSR Initiative to educate by CISCO
Website
Challenge
As the pandemic disrupted traditional education models, Cisco’s CSR-backed thingQbator program sought to pivot its learning initiatives online. With limited awareness and tight timelines, the challenge was to drive registrations and engagement for newly developed free tech certification courses aimed at engineering students across India.
Approach
Chimpzlab devised a performance marketing strategy focused on audience insight, reach precision, and content that inspired action.
Gap Analysis:
Identified behavioral shifts in student learning during lockdown and the demand for upskilling opportunitiesFull-Funnel Campaign Strategy:
Executed multi-platform performance campaigns targeting students across urban and tier 2/3 citiesLocalized Messaging & Content Variants:
Developed compelling ad creatives tailored for different audience cohorts to boost click-through and retentionConversion Optimization:
Refined landing experiences and ad targeting based on early performance data, increasing conversion efficiency week-on-week
Outcome
By bridging purpose with performance, Chimpzlab helped Cisco thingQbator scale its impact at a time when students needed it the most—making education more accessible, actionable, and outcome-driven.
📊 10M+ ad impressions across digital channels
🌐 2.5 lakh+ website visits
📝 13,000+ total registrations
🏆 6000+ certified users through the platform
🎯 2000+ workshop sign-ups
⚡ Achieved 4X growth in certifications over the previous cycle
