Challenge
Develop a Digital PR strategy to promote Evershine’s brand ethos and creating organization’s Director brand value on digital platforms.
Approach
ChimpzLab initiated its approach by conducting an exhaustive analysis of Evershine’s brand identity, target demographic, and market competitors. Our research led us to identify LinkedIn as the optimal platform for reaching Evershine’s intended audience, primarily comprised of professionals and decision-makers.
To devise a compelling content strategy, we delved into industry trends, news, and updates pertinent to the real estate sector. We crafted engaging posts, incorporating striking visuals and relevant hashtags, to amplify Evershine’s brand ethos, achievements, and unique selling propositions.
Further, we managed the LinkedIn profiles of two Evershine directors to bolster their personal branding and establish their thought leadership within the industry. By sharing their insights, opinions, and accomplishments, we positioned them as leading experts in the real estate sector.
Outcome
The social media campaign combined with PR strategy positively impacted Evershine’s business operations. The heightened visibility and engagement on LinkedIn fostered greater brand recognition and trust among Evershine’s target audience, leading to an increase in leads and sales.
The LinkedIn profiles of the two directors also experienced significant growth in followers and engagement, reinforcing their status as industry thought leaders.
📈 40X boost in LinkedIn impressions in just 6 months
🚀 600% follower growth within 2 months
