Challenge
Effectively communicate STL Digital’s evolving vision, values, and strategy to both internal employees and external stakeholders. Build a strong digital communication framework that reinforces STL Digital’s identity as an innovation-first, global tech brand.
Approach
Chimpzlab developed a multi-channel corporate communication strategy that blended clarity, creativity, and consistency:
Internal Engagement:
Designed impactful newsletters and leadership messaging templates to boost employee connection and clarity on organizational goals.Strategic Content Development:
Delivered comprehensive and visually engaging annual reports, leadership decks, and investor communication tools aligned with STL’s tone and future vision.Digital Communication Hub:
Managed updates and messaging strategy on STL Digital’s corporate website, ensuring alignment between brand positioning and user experience.Multimedia Storytelling:
Produced high-engagement corporate videos, digital publications, and branded campaigns to bring STL’s message to life across platforms.Sentiment Mapping & Feedback Loops:
Introduced periodic stakeholder sentiment tracking using AI-assisted listening tools to adapt communication touchpoints based on real feedback.
Outcome
Increased internal alignment and employee engagement within 6 months
Improved external stakeholder perception, with measurable feedback highlighting clarity and consistency
Positive shifts in digital sentiment around STL Digital’s narrative, as tracked through internal and public channels
📊 562K+ organic impressions on LinkedIn — all without ad spend
🚀 40,000+ followers gained in just 6 months
