Services
Client
FMCG
Challenge
Robust Petcare, with over two decades of experience and a diverse product portfolio, needed packaging that could stand out on crowded shelves while maintaining clarity, emotional appeal, and product differentiation. The goal was to design a visual system that spoke directly to pet owners—without overwhelming them.
Approach
Chimpzlab approached the project with one guiding philosophy: “Packaging Should Say It All.”
Design Research & Insights
We reviewed existing manuals, studied pet care trends, and interviewed product managers to identify key differentiators across categories.Strategic Visual Hierarchy
Balanced product information with clean layouts, color-coded variants, and font systems that improved shelf-readability and customer trust.Iterative Design Development
Created multiple prototypes, testing for visibility, clarity, and emotional resonance before arriving at the final system.
Impact
Packaging received extremely positive feedback from both the client and early customers. Products were launched and distributed across pet stores nationwide. The final system became a template for future SKUs, contributing to sustained demand and brand consistency in retail environments
