Services
Client
FMCG
Challenge
Robust Petcare, with over two decades of experience and a diverse product portfolio, needed packaging that could stand out on crowded shelves while maintaining clarity, emotional appeal, and product differentiation. The goal was to design a visual system that spoke directly to pet owners—without overwhelming them.
Approach
Chimpzlab approached the project with one guiding philosophy: “Packaging Should Say It All.”
Design Research & Insights
We reviewed existing manuals, studied pet care trends, and interviewed product managers to identify key differentiators across categories.Strategic Visual Hierarchy
Balanced product information with clean layouts, color-coded variants, and font systems that improved shelf-readability and customer trust.Iterative Design Development
Created multiple prototypes, testing for visibility, clarity, and emotional resonance before arriving at the final system.
