Client
India's Leading Cooling
Solution Provider
Website
Requirement
Drive engagement on Blue Star India’s Life at Blue Star LinkedIn page and strengthen brand presence on Glassdoor and Ambition Box . Amplify authentic employee stories and engagement across offices and plants in India to deepen internal connection, enhance external reputation, and attract top talent.
Approach
Chimpzlab crafted a cohesive employer branding strategy combining external brand building with targeted internal communications, including Townhall presentations and launches of key employee initiatives like the women-focused ERG SNEHITA and Diversity Campaign #StarWomen. We meticulously managed content calendars and storytelling across LinkedIn and Glassdoor to align brand values with employee experience.
- Content-Driven Engagement:
Curated and published engaging posts on the “Life at Blue Star” LinkedIn page, spotlighting employee milestones, festivals, CSR events, and workplace culture across India. - Platform Management:
Managed end-to-end content calendars, post designs, and publishing across LinkedIn and Glassdoor to ensure timely, relevant, and value-driven updates. - Employee-Centric Storytelling:
Built narratives that celebrated the Blue Star family, creating a strong emotional connect with both current employees and prospective talent. - Reputation Management:
Monitored and enhanced Blue Star’s employer presence on Glassdoor, aligning employee reviews with the company’s core values and brand image.
Outcome
Boosted engagement on the “Life at Blue Star” LinkedIn page, growing a highly active follower base of 24,000+
Strengthened internal community and cross-location visibility through consistent storytelling and celebration of employee milestones
Improved employer perception on platforms like Glassdoor, with increased positive reviews and employer branding alignment
Elevated Blue Star India’s reputation as a people-first organization among both current employees and potential talent
