Challenge
AnitaB.org India aimed to scale visibility, engagement, and participation for the Grace Hopper Celebration India (GHCI) - a flagship annual event empowering women in tech through keynotes, workshops, mentoring, and networking opportunities.
With GHCI 2024 returning in a hybrid format, the focus was on designing an integrated content marketing campaign that could cut through digital noise, inspire action, and elevate reach across touchpoints.
Approach
Chimpzlab collaborated closely with the AnitaB India team to craft a multi-layered communication plan:
Narrative-Led Content Strategy
Showcased leadership voices, women-in-tech stories, and session spotlights through a blend of static, video, and carousels.Always-On Social Media Engine
Aligned content cadence with event momentum—pre-buzz, registrations, live updates, and post-event reflections.Email & Web Integration
Crafted conversion-focused emailers and optimized landing experiences to drive clicks, sign-ups, and information flow.Community & Hashtag Amplification
Encouraged speaker and attendee-driven storytelling via branded hashtags and shoutouts to expand organic reach.
Outcome
By blending content with community and strategy with storytelling, we turned GHCI 2024 into more than just an event—it became a movement that resonated across the tech ecosystem.
🔥 7000+ Registrations
👀 720K+ Impressions
🌐 49K+ Website Visits
📧 7.3% Emailer CTR
📢 6.5Mn+ Hashtag Reach
❤️ 42K+ Engagements
➕ 2215 New Followers
🧭 17K+ Social Page Visits
Next project
