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Branding for MoS World​

Project Highlight

Designing | Branding

MOS World is dedicated to bridging digital and financial gaps in underserved Indian communities. Our smart, intuitive technology solution, MOS World, is crafted to adapt to evolving community needs, ensuring seamless access to digital and financial services.

Challenge

MoS World approached ChimpzLab with a challenge. They had a vision for their brand but felt that their existing identity wasn’t effectively communicating their values and offerings to their target audience. They needed a brand identity that not only stood out but also resonated deeply with their clientele.

Solution

Chimpzlab embarked on a collaborative journey with MoS World. The process began with a comprehensive re-assessment of their brand. This involved:

  • Understanding the Target Audience: Through discussions and market research, we delved deep into understanding who MoS World’s audience really was and what they sought in a brand.
  • Logo Design & Brand Philosophy: Based on the brand’s core values and mission, we crafted a new logo that encapsulated the essence of the brand. This visual representation was rooted in a brand philosophy that served as the foundation for all their branding and communication strategies.
  • Tagline & Brand Messaging: “Digital Bano, Tarraki Karo” was coined, a tagline that clearly communicates the brand’s mission of empowering its clients through digital transformation. Alongside this, we developed clear and impactful messaging to communicate the brand’s offerings and unique selling propositions.
  • Brand Guidelines Document: To ensure consistency in branding across all platforms and mediums, we created a comprehensive brand guidelines document. This served as a blueprint for all future branding endeavors.
  • Website Imagery: Visuals play a crucial role in branding. We revamped the website imagery to align with the new brand identity, ensuring a cohesive and engaging user experience.

Impact

The rebranding exercise transformed MoS World:

  • Refreshed Brand Identity: MoS World’s new identity stands out and resonates with its clients.

  • Consistent Branding: The brand guidelines and tone of voice ensure MoS World communicates authentically and consistently across all touchpoints.

  • Clear Communication: The tagline and brand messaging effectively communicate MoS World’s value proposition, making it easier for potential clients to understand their offerings.

Logo Design

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