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Designing
HSBC is one of the world’s largest banking and financial services organizations that serve around 38 million customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking.
Its network covers 67 countries and territories in Europe, Asia, the Middle East, and Africa, North America and Latin America.
As a part of their client servicing to Ultra-HNI clients from the Middle East and Gulf Co-operative Council region, the Mumbai wealth management team wanted to create detailed and well-researched infographics that showcase key stats and overview of the India-UAE and India-Chine Trade.
Chimpzlab content team got off to the task by researching various trade body data to gather the right information pertaining to the India-UAE and India-China trade. Various datasets were analysed to source the right data. A broad layout of the infographic with top headlines and key data points was created and finalized upon. Chimpzlab design team then referred to the HSBC’s brand guidelines and the shortlisted data sets to create engaging final outputs that would connect with Target Group.
