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Social Media | Content Marketing | Digital PR
Evershine Builders’ journey began in 1960, and since then, we are known for creating the legacy of values through infrastructure.
Develop a Digital PR strategy to promote Evershine’s brand ethos and creating organization’s Director brand value on digital platforms.
ChimpzLab initiated its approach by conducting an exhaustive analysis of Evershine’s brand identity, target demographic, and market competitors. Our research led us to identify LinkedIn as the optimal platform for reaching Evershine’s intended audience, primarily comprised of professionals and decision-makers.
To devise a compelling content strategy, we delved into industry trends, news, and updates pertinent to the real estate sector. We crafted engaging posts, incorporating striking visuals and relevant hashtags, to amplify Evershine’s brand ethos, achievements, and unique selling propositions.
Further, we managed the LinkedIn profiles of two Evershine directors to bolster their personal branding and establish their thought leadership within the industry. By sharing their insights, opinions, and accomplishments, we positioned them as leading experts in the real estate sector.
Our social media marketing strategy for Evershine Developers yielded a substantial increase in engagement and followers on LinkedIn. Within a span of six months, Evershine’s LinkedIn page garnered over 80,000 impressions and attracted more than 700 new followers. The LinkedIn profiles of the two directors also experienced significant growth in followers and engagement, reinforcing their status as industry thought leaders.
The social media campaign positively impacted Evershine’s business operations. The heightened visibility and engagement on LinkedIn fostered greater brand recognition and trust among Evershine’s target audience, leading to an increase in leads and sales.
