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Branding | Website | Designing
Dentown is a recently established multi-speciality dental clinic located in Pune providing comprehensive dental treatment to its patients. DenTown is provides diverse range of dental treatments under one roof to maximize patient convenience.
The founding team of Dentown was looking to take the non-conservative approach of running and managing a dental clinic that typically relies on slow word-of-mouth publicity. Instead, the team wanted to take a more professional approach by establishing a brand identity and developing a website later so that potential customers can know in detail about the Dentist’s services, offerings and more even before visiting the clinic. The brief was to position the brand that caters to people from all age-groups and communities.
The process started with logo design. Having analyzed the target audience and having done the market research, the designer started developing different logo options: wordmarks, lettermarks, combination marks, and symbols. The logo concept was created using following attributes:
The user interface design of the website is based on simplicity helping visitors to avoid distraction and make the web pages scanned easily due to contrast colors and readable fonts. The website design language utilizes the custom created iconography with prominent CTA elements to direct users’ attention towards the right information.
