DEMAND GENERATION · PERFORMANCE MARKETING · VETTED LEAD GENERATION

Turning Cold Clicks
Into a
Sales-Ready Pipeline

Evershine Amavi

Evershine Amavi Cover
About Brand

Evershine Group is a Mumbai-based real estate developer founded in 1960, with a portfolio of over 60,000 homes delivered across six decades. Amavi 303, part of the group's Global City township in Virar West, offers RERA-registered 1 and 2 BHK residences starting at ₹44 lakh.

The Mandate

Chimpzlab was engaged to generate and vet WhatsApp-qualified leads for Amavi 303, so the sales team spends its time on buyers who are genuinely ready to visit and buy, not on cold enquiries.

The Challenge

Real estate sales teams are used to being handed raw, unfiltered data: names and numbers with no way to tell who is actually house-hunting and who clicked an ad by accident. at scale that gap quietly erodes the return on every rupee of ad spend.

Every hour a sales associate spends chasing an unqualified number is an hour not spent with a buyer who is ready to book a site visit.

The Vetting Engine in Action

Filter Before You Handoff

Instead of handing raw data straight to the sales floor, the campaign was built around a filtering layer that sits between the click and the CRM.

01

AI + Human Vetting Layer

Every inbound enquiry is screened by a combined AI and human process before it is marked sales-ready, filtering out clicks with no real intent.

02

Hyper-Targeted WhatsApp Click Campaigns

Ad spend directed at highly targeted WhatsApp click-to-chat placements, optimized down to a lean cost per conversion.

03

CRM-Mapped Lead Records

Every verified lead logged with call recording, city and a sales-associate note, visit planned, callback scheduled, loan sanction in progress, so the sales floor knows exactly where each conversation stands.

04

Full-Funnel Tracking

Outbound clicks tracked separately from completed lead-form submissions, so raw traffic is never mistaken for qualified demand.

The Impact

A vetting engine that separates traffic from intent. Every click counted, every lead verified, every sales hour protected.

30.9K
Total Clicks
5.85K
Conversions
313
Verified Lead-Form Submissions
Sales-Ready
Pipeline

Every verified lead entered the CRM with context - call notes, city, intent level - so the sales team picked up conversations that were already warmed up.

Ad Spend
Efficiency

By filtering at the top of the funnel, unqualified clicks never reached the CRM, protecting both the ad budget and the sales team's time.

"In real estate, the expensive mistake isn't a low click count - it's a CRM full of leads nobody vetted. Filtering before the handoff is what turns a marketing report into an actual sales pipeline."

Evershine Amavi Project
Evershine Amavi Lead Vetting
Evershine Amavi WhatsApp Campaign
Evershine Amavi CRM Integration
Evershine Amavi Lead Form
Evershine Amavi Dashboard
Evershine Amavi Analytics
What Our Clients Say

Ready to turn your ad spend into a real sales pipeline?

Let us build a vetting engine that hands your sales team only the leads that are ready to buy.