Brand Identity for Forest Hills

Services
Client
Hospitality
Challenge

Forest Hills at Tala—a hidden sanctuary near the historic Tala caves—wanted to build a brand that echoed its unique promise: luxury, privacy, and a deep connection with nature. With the business still in its planning phase, Chimpzlab was brought in to craft a visual identity that could capture this essence and scale across touchpoints.

Approach

Inspired by the lush terrain of Tala, we envisioned a brand rooted in natural beauty and quiet luxury.

  • Visual Identity
    Designed a custom logo infused with a watercolor aesthetic to mirror the vibrant greens and earthy tones of the property—capturing its spirit of eco-conscious indulgence.

  • Brand Storytelling
    Developed a moodboard-driven approach that merged visual softness with refined structure, balancing warmth with sophistication.

  • Experience Mapping
    Since the resort was pre-operational, we helped envision guest touchpoints:

    • In-room materials, guide maps, and welcome kits

    • Signage for property entrance, reception, and zones

    • Uniform branding, airport shuttle design, and digital templates for pre-booking communications

Imapct

A brand identity that resonates with luxury travelers and nature lovers alike. Unified brand language across digital, print, and on-ground experiences. Elevated perception even before launch—prompting the client to extend the branding scope across all guest-facing assets

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