Services
Client
Pan-Asian Restaurant
Challenge
Far East Asia needed a brand identity that could visually embody the diverse flavors and rich cultural heritage of Pan-Asian cuisine. The brand wanted to create an immersive first impression through a memorable logo that felt rooted in culture, yet modern in design.
Approach
Chimpzlab approached the brief with cultural sensitivity and a design-first mindset. Our objective was to reflect Far East Asia’s culinary philosophy through symbols, colors, and typography that speak to their heritage and audience.
Initial-Based Symbolism
We crafted a unique character-like logo using the initials F, E, and A — inspired by the fluidity and elegance of Asian scripts.Color Psychology
Selected a vibrant red and yellow palette to evoke warmth, appetite, and the joyful spirit of Far Eastern hospitality.Typography
Used the modern yet minimal Vertrio typeface to balance tradition with contemporary relevance, resonating with both dine-in and delivery-first customers.
Imapct
Created a distinctive, culturally rich identity that instantly connects with Pan-Asian cuisine enthusiasts. The logo has become a recognizable symbol across both digital and physical touchpoints. Helped position Far East Asia as a fresh yet authentic destination for food adventurers
