Services
Client
Adult Wellness E-Commerce Store
Website
Challenge
Sex remains a taboo subject in India, leading to hesitancy in openly discussing sexual topics. Promoting their products was challenging due to social media platforms’ categorical restrictions on marketing adult items.
Despite these challenges, IMbesharam.com aimed to reach a broad audience and introduce them to the world of sex toys.
Approach
ChimpzLab’s team spent hours researching the target audience and their interests before developing a content plan. By analyzing the data of the target audience and their interests, we crafted a content strategy for IMbesharam.com that was driven by the creation of inclusive and gender-neutral content that resonates with users of all ages.
The social media content was informative, fun and easy-going and not too erotic or NSFW content. We also focused on creating a vibrant community around IMbesharam, facilitated by the besharam.tv blog, providing valuable sexual advice, engaging humor content, informative educational blogs, and SEO-friendly material.
We leveraged Sunny Leone as the brand ambassador of IMbesharam.com to grab attention and create a sense of familiarity.
Outcome
Organic Marketing was the only way as social media platforms prevent adult products from being marketed IMbesharam.com is now recognized as one of India’s leading adult lifestyle brands, and has successfully introduced many Indians to the world of sex toys.
🔥 50% spike in website traffic in under 6 months
📈 200% social media growth — the highest in the adult wellness category
